Helping you identify new keyword opportunities and potentially increase your market share. Apply a combination of filters to identify the most promising and relevant keywords for your business. Once you identify your seed keywords, use them to find related keywords using a keyword research tool. The more user-friendly your website is, BHS Links the better the experience for visitors.

• Internal linking is the practice of adding links to navigate from one page to another within your site.
• Developed by our top SEO staff, our SaaS software tools take SEO services to the next level — and they are now offered to all users.
• Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas.
• The traffic quality and how you engage visitors once they land on your site are also major determining factors in whether they turn into customers or not.
• Search engine optimization (SEO) is the process of making your website visible to search engines, such as Google, in a way that gives your site preferential visibility.

Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. At the same time, the best kind of topics are the ones that hold business value to you.

Can I do SEO myself?

The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. You can actually do more harm than good by trying to use the keyword a certain number of times in your text. Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). It is best practice to use your focus keyword in the H1 heading of the page.

What is SEO Optimization or Search Engine Optimization?

This tool scans your content for SEO issues (like basic technical SEO problems and whether or not your content is over-optimized). I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings. That way, Google and alternate search engines can see that my page covers my topic in-depth.

Here’s a beginner-friendly overview of algorithmic and manual search penalties, their differences, common issues that trigger them, and solutions for recovery. It’s also important to note that manual penalties are communicated through Google Search Console, an essential tool for website owners. In the context of SEO (Search Engine Optimization), content marketing plays a pivotal role in attracting search engines and helping your website rank higher for relevant keywords and phrases.

User Experience (UX) Impacts Rankings

It also uses Core Web Vitals, a set of metrics that measure loading, interactivity, and visual stability. If you use WordPress, the SEO plugin Yoast offers suggestions for title tags and descriptions, along with a snippet editor that allows you to preview how your page will look on Google. However, it’s different from when you want to rank for “best webcams for streaming”. Users with this intent simply wish to compare the best webcams for streaming purposes. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.