Here’s a simple SEO advice that will help you find sites to guest post on. Here’s a simple SEO tip that will help you find sites to guest post on. First, develop a strategy, technique, process or concept that’s unique to you. On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge. Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped.

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Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance

We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words.

Find the best sources of your traffic

In other words, your website may perform worse in Google if you don’t use HTTPS. People are used to navigating through websites in a certain way and you should make this process as easy and clear as possible for them. Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never a bad thing to do. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. You can actually do more harm than good by trying to use the keyword a certain number of times in your text.

• They give you a great competitive advantage and save a lot of your time.
• Links from other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings.
• Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor.
• There are way too many people preying on marketers that simply do not understand content rules.
• If you want to work with a service provider for ongoing SEO support, you’ll likely need to enter into a multi-month or annual contract.
• If you’re doing keyword research with the Keyword Magic Tool, find any keyword’s intent by looking at the “Intent” column.

Including search visibility, customer engagement, and listing traffic. Once your campaign is set up, the tool will start to analyze your target keywords and competitors. Once that’s complete, you’ll get a comprehensive list of prospects.

They rarely consider intent when in reality, it is even more important than search volume. With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories.